The Triple Bottom Line of a Sustainable Green Business

For Iowa businesses, the introduction of the Triple Bottom Line represents both a challenge and an unprecedented opportunity. The concept behind this is founded on the principle of creating a new business model consisting of three equal parts used to create the ultimate goal of a sustainable business operation.

People (Social Well Being & Equity) - Recent studies have shown a dramatic increase in the value employees (young and old alike) place in working for organizations that promote the well being and equity of their workforce, along with a commitment to the community and environmental stewardship efforts that work toward the common good.

Planet (Environmental Protection & Resource Conservation) – Adopting a commitment to the education and awareness of sustainable business practices and products followed by an implementation plan is the first step toward universal acceptance of the planet aspect of your organization’s triple bottom line. Many companies are also amending existing or creating new Mission, Vision & Values policies that becomes an integral part of their organization’s transitioning culture.

Profit (Economic Prosperity & Continuity) – Business survival in our society is highly predicated on their abilities to turn a profit. Innovative companies are adjusting to the changing economies and global challenges by adjusting their operations to satisfy both their shareholders and stakeholders by effectively adopting Green Practices and Products.